A lot of useful products are not giant platforms. They are simple answers to annoying problems. A button, a cleanup tool, a visualizer, a checker, a little utility that makes one thing easier.
That is the space I like. I build and test practical internet tools that combine product strategy, interface design, code, and a little weirdness. Some are serious. Some are experiments. All of them are proof that ideas get better when they are made real.
Small tools can carry big thinking when they solve something people actually feel.
“The internet does not need more imaginary platforms. It needs more useful little things that work.”— Bryan Gaffin
A taste of the work
Related builds, experiments, and writing from Bryan Gaffin and THE GAF NYC.