The gap between idea and prototype has collapsed. That does not mean craft does not matter. It means more people can now test whether an idea has a pulse before it dies in a deck.
I use AI, code, product thinking, and creative direction to turn rough concepts into working demos fast. Sometimes that means a tool. Sometimes it means a Chrome extension. Sometimes it means a weird little internet object that proves the larger point.
The value is not just speed. It is making ideas tangible enough for people to react to them honestly.
“A working prototype changes the conversation because people stop debating the fantasy and start reacting to the thing.”— Bryan Gaffin
A taste of the work
Related builds, experiments, and writing from Bryan Gaffin and THE GAF NYC.