EVP, Executive Creative Director, XD
Currently at FCB Health NY

šŸ›— Elevator for The Gaf
I lead work that leverages tech and AI to make big brands feel alive again and more human.

I love building real products, tools, and experiences people actually use to change behavior using technology and creativity.

I’m an innovator. I combine strategy, storytelling, creativity, tech, and structure to make things that inspire, scale and drive results.

🦁 Leadership
Leading a 50+ person team at FCB Health, blending tech & creativity to build unforgettable experiences.

šŸ‰ Storytelling
Designing fan-first campaigns that make people feel like they're part of the story.

šŸ¦„ Innovation
Gen AI, makertech, and interactive digital worlds, pushing boundaries every day.

šŸ Startups
Built & sold a DotCom, 2x Kickstarter funded and a Superbacker.

🦚 Awards
All of the major and minor shows including: Cannes, CLIO, Webbys, One Show.

🦊 Strategy
A history of helping Fortune 100s like HP, Pfizer & more stay ahead of the curve.

šŸ’¬ Contact

ā‰ļø More!
šŸŽØ Portfolio by Request only āœ’ļø My Tech & Writing šŸŽ¶ My Playlists