EVP, Executive Creative Director, XD
Currently at FCB Health NY
š Elevator for The Gaf
I lead work that leverages tech and AI to make big brands feel alive again and more human.
I love building real products, tools, and experiences people actually use to change behavior using technology and creativity.
Iām an innovator. I combine strategy, storytelling, creativity, tech, and structure to make things that inspire, scale and drive results.
š¦ Leadership
Leading a 50+ person team at FCB Health, blending tech & creativity to build unforgettable experiences.
š Storytelling
Designing fan-first campaigns that make people feel like they're part of the story.
š¦ Innovation
Gen AI, makertech, and interactive digital worlds, pushing boundaries every day.
š Startups
Built & sold a DotCom, 2x Kickstarter funded and a Superbacker.
š¦ Awards
All of the major and minor shows including: Cannes, CLIO, Webbys, One Show.
š¦ Strategy
A history of helping Fortune 100s like HP, Pfizer & more stay ahead of the curve.